Brand Camp University 2009 Video Recap

Last Saturday was a big day for Detroit’s interactive community. A number of social media, business and communications experts from all over North America gathered in Southfield at Lawrence Tech. to share their thoughts on social media and personal branding.

When the conference finally came to a close, and co-workers, fellow professionals and friends started asking me about what I learned, the first words that came to mind were, “You simply had to be there.”

To see my take on the energy and excitement felt during Brand Camp University 2009, check out this recap video.

I also encourage you to check out some of the attendee and speaker reactions available on the Brand Camp University blog.

Special thanks to Henry Balanon and Hubert Sawyers for helping shoot the footage. Super special thanks to Brand Camp University’s official photographer, Paul Manoian, and Brian Ambrozy of Prime Pics for the awesome photos.

Your turn.

If you made it out to Brand Camp University 2009, what was your big takeaway?  What are you going to change about your personal brand and the way you do business?

Filed under: community, conferences, detroit, events, iDetroit, social media, social networking , april holmes, Biggby Coffee, brand camp university, detroit, Hajj Flemings, ken brown, lawrence tech, mitch joel, personal branding, Scott Monty, social media, Strategy, valeria maltoni

Social Media Club Detroit October Meeting – How to Avoid Presentation FAIL

Co-organizing Brand Camp University has been one of the most rewarding and time-consuming projects I have ever undertaken.  Hajj Flemings and I spent countless weekends discussing content, identifying speakers, strategizing promotion and experimenting with format changes at Caribou Coffee in Royal Oak.  We constantly bounced ideas off each other. Proposals were challenged.  Every so often, moments of brilliance surfaced, followed by a few facepalms.  Luckily, after every meeting, we left excited knowing that we were now one day closer to the big event.  As Hajj would say, “we were cooking with gas.”

During the six plus months spent developing Brand Camp University, we learned a lot.  This Wednesday, we are going to share some of that knowledge with the Detroit social media community at the Social Media Club Detroit October chapter meeting.

Some of the questions we hope to answer include:

1. Why do large social media conferences matter to the Detroit region?
2. How do you grow a conference idea?
3. What are ways to approach creating a conference?
4. What’s the appropriate balance between content and personality?
5. Why should you match conference content to the region/market?
6. How do you create reasonable conference expectations?
7. What are the complexities of dealing with rock star speakers?
8. How do you create “need” and make sure your conference stands out?

As an added bonus, we will also be holding a drawing for free tickets to Brand Camp University 09, which takes place this weekend at Lawrence Technological University in Southfield.

The Social Media Club Detroit October meeting will be held at Java Exchange in Detroit near Wayne State University. To RSVP, visit the Facebook event page. To learn more about upcoming Social Media Club Detroit meetings and events, become a fan on Facebook.

Filed under: Michigan, community, conferences, detroit, events, social media , brand camp university, conferences, events, Hajj Flemings, personal branding, social media, social media club detroit

Think Global. Act Local. How you can Support the Growing Digital Detroit Community

**Originally posted by Ken Burbary on http://www.i-detroit.com**

Detroit has an thriving community of Digital marketing, advertising, creative and technology professionals. The community does exceptional work supporting the online communication efforts of brands like Ford Motor Company, General Motors, Jeep, GeekSquad, United States Postal Service, Unite States Navy, and Michelin to name a few. However, we’ve long lived in the shadow of our industrial reputation the region earned decades ago. We’re trying to change that and show a different side of Detroit, the Digital side. Some ambitious members of this community have submitted their ideas for panels at the 2010 SXSW interactive festival. For those unfamiliar with it, SXSWi is one of, if not, the biggest annual industry event. People travel from all over the globe to attend, learn and share their professional experience in digital communications.

“SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.”

I’m highlighting 6 sessions submitted by Detroit based Digital professionals. I’m asking for your help to get their ideas selected for the conference. It takes only a few moments of your time to vote. Simply go to the SXSW panel picker by clicking on the session titles below, and click the icon to vote (note: you will need to register if you don’t already have an account). Every vote counts. Let’s get these panelists into the “big show” and highlight the emerging talent that is right in your own backyard.

Building Social Strategies at Fortune 100 Companies - panel session with Scott Monty, Ford Motor Company

Description: Companies of all sizes are adopting social media and community, but large organizations have some unique challenges and opportunities. This panel will uncover best practices through stories told by social media leaders from Ford, Nationwide, IBM, Microsoft, SAP and Dell.

Using Social Media to Find a New Gig – panel session by Shelli Gutholm, Aquent

Description: Don’t expect to get your next job by stuffing a bunch of resumes into envelopes and sending to “HR”. The best way to find the job of your dreams is by networking through Social Media. Social networking helps bypass the anonymity of the proverbial resume “black hole”. How you can use Social Media to secure your next job? We will be reviewing the tools and best practices that job seekers should utilize in a search. Also, we will outline some of the common mistakes job seekers make when using Social Media, which could lead to your efforts being sabotaged before they even begin.

Real World ROI and Social Media Strategies – panel session by Cosmin Ghiurau, BOSSdev Inc.

Description: Why Social Matters to Business Calculating the ROI of Social Case Study: CPR Week Digital Campaign for the American Heart Association Available with a client representative to participate These three topics can be presented as independent sessions or combined into one session. All three topics are focused upon how business can effectively understand, implement and measure web 2.0 marketing programs. Knowledge on the latest research and methods for digital marketing and social media Resources to leverage to stay informed on digital marketing and social media Real world examples of how businesses implement and measure web 2.0 programs ROI calculator to estimate and measure your own web 2.0 programs

Beyond the Click: Converting Website Visitors into Customers – solo session by Ayat Shukairy, Invesp Consulting

Description: For an online business, persuading visitors to purchase your product or service is crucial to increasing sales. Using the science and art of analytics analysis, marketing, usability and software, discover how the Conversion Framework approach can convert online visitors into customers such as RHDJapan and Metro Uniforms.

Industrial To Interactive: From Old Town To Tech Town – panel session by iDetroit members

Description: The idea of your city being home to the next thriving digital community is enticing. However, traditionally non-tech regions face a challenge. How do you introduce, develop and grow a digital movement within a location that has never seen one? Detroit is one such city currently grappling with this issue.

Using Facebook to Leverage Social Marketing and Gain ROI - dual session by K. Alan Robbins, BOSSdev Inc.

Description: Panel will cover the evolution of the social networking universe; provide valuable information with respect to the capabilities and unique aspects of the Facebook platform; valuable tips to help you craft an effective Facebook guerilla marketing campaign; and provide key criteria to help you to pick an effective development partner.

Filed under: Michigan, community, conferences, detroit, events, iDetroit, social media, tech , detroit, Scott Monty, Ford, iDetroit, alan robbins, aquent, ayat shukairy, bossdev, cosmin ghiurau, invesp, shelli gutholm, SXSWi

Social Media Strategy at the Third Annual Walsh College Small Business Conference

I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference.  Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely commendable.

This year’s conference focused on “The Big 3″ for small business: marketing, management and money.  Numerous breakout sessions where available that shed light on a variety of topics including cash flow management, tax strategies, H.R. regulations, business succession planning, electronic payments and marketing communications.

While floating among the conversations and seminars, I noticed that social media was a hot topic of discussion.  Even Jim Hiller, the conference’s keynote speaker and founder of the uber-successful Hiller’s Markets, regularly referenced the use of free social technologies as a way for small businesses to cope with the “post-advertising marketplace.”

However, with all this talk of social media this and social networking that, small businesses often get caught up in the technology before developing their strategy.  Companies need to create a plan that aligns with core business objectives instead of trying to repackage their goals so they can fit them into a certain network or community.  It just looks messy… and not in a good way.

As digital technologies evolve and continue to gain more traction, will we see more companies stating “we have Facebook” instead of “we have a strategy?” Are we already at that point?  What do you think?

Filed under: Michigan, community, conferences, detroit, graduate school, marketing, public relations, social media, social networking , Biggby Coffee, Chris Brogan, conversation prism, David Meerman Scott, Ford, Forrester, groundswell, Lee Odden, MIPRO Consulting, Peter Kim, Presentations, Quicken Loans, Slow's BBQ, Small Business, Small Business Coference, social media, Social Media Strategy, Todd Defren, Urbane Apartments, Walsh College

Hanging out at Ignite Lansing

I was lucky enough to get ahold of a ticket for last Friday’s Ignite Lansing, which was the first Ignite event ever held in Michigan.  For those who are not familiar with Ignite, here is a quick summary:

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.

Ignite was started in Seattle in 2006 by Brady Forrest and Bre Pettis. Since then 100s of 5 minute talks have been given across the world. There are thriving Ignite communities in Seattle, Portland, Paris, and NYC.

While I always try to attend as many Metro Detroit-based events as possible, it was refreshing to step outside of my usual geographic boundaries and visit another growing digital community.  I was able to meet plenty of new people and finally shake hands with @nicklucido and @mattfrendewey, two smart guys I have been following on Twitter for awhile.  I also want to give a special shout out to @kaseyincharge for quickly organizing a post-event tweetup.  To view the attendee list, search the hashtag #ignitelansing or check out my Twitter stream.

However, the best part of the evening had to be my buddy David Murray’s hilarious, informative and Oscar-worthy presentation – “Who Wants To Be Adopted.”  I followed Dave around with my Flip camera for most of the night (primarily because I couldn’t present my proposed topic about the elements of a perfect Arnold Schwarzenegger movie) and captured his evening of triumph for all to see.  Enjoy.

Side note:  A few weeks ago at Startup Weekend Detroit, many of us were discussing how the Detroit community could benefit from an Ignite event.  Based on the phenomenal reception I witnessed at Ignite Lansing, I think this is something we need to explore ASAP.

Interested in helping me organize an Ignite event in Detroit?  Leave a comment, drop me a tweet or shoot me an email.

Filed under: Michigan, community, conferences, detroit, social media, tweetup, twitter , community, David Murray, Ignite, Ignite Detriot, Ignite Lansing, Lansing, Presentations, social media, twitter

Detroit’s Growing Social Media Community

The inaugural Module Midwest Digital Conference represented a great moment for Detroit’s social media community. Many of our local rock stars took to the stage with recognizable leaders in the digital industry and shared their knowledge of all things social media with attendees who were eager to learn.

With Module being hailed as a winner and a successful Startup Weekend in the bag, I think it’s pretty clear that fantastic things are really starting to happen in Detroit.

So, what comes next? How do we carry this momentum forward? How do we become more than just a blip on the radar?

To find some answers, I asked Jeremy Tanner, Ken Burbary, Adrian Pittman, Damian Rintelmann, Scott Monty, Shannon Paul and Chris Brogan how they think Detroit can take things to the next level.

I’m really taking their advice to heart.  But now I’m looking to you.

What would be your advice to Detroit or another up-and-coming social media community looking to create a name for itself?

Filed under: Michigan, business, conferences, detroit, social media, social networking , Adrian Pittman, Amber Naslund, Chris Brogan, community, Damian Rintelmann, detroit, Jeremy Tanner, Ken Burbary, Marcel Lebrun, Module Midwest Digital Conference, Oz Sultan, Scott Monty, Shannon Paul, social media