Co-organizing Brand Camp University has been one of the most rewarding and time-consuming projects I have ever undertaken. Hajj Flemings and I spent countless weekends discussing content, identifying speakers, strategizing promotion and experimenting with format changes at Caribou Coffee in Royal Oak. We constantly bounced ideas off each other. Proposals were challenged. Every so often, moments of brilliance surfaced, followed by a few facepalms. Luckily, after every meeting, we left excited knowing that we were now one day closer to the big event. As Hajj would say, “we were cooking with gas.”
During the six plus months spent developing Brand Camp University, we learned a lot. This Wednesday, we are going to share some of that knowledge with the Detroit social media community at the Social Media Club Detroit October chapter meeting.
Some of the questions we hope to answer include:
- Why do large social media conferences matter to the Detroit region?
- How do you grow a conference idea?
- What are ways to approach creating a conference?
- What’s the appropriate balance between content and personality?
- Why should you match conference content to the region/market?
- How do you create reasonable conference expectations?
- What are the complexities of dealing with rock star speakers?
- How do you create “need” and make sure your conference stands out?
As an added bonus, we will also be holding a drawing for free tickets to Brand Camp University 09, which takes place this weekend at Lawrence Technological University in Southfield.
The Social Media Club Detroit October meeting will be held at Java Exchange in Detroit near Wayne State University. To RSVP, visit the Facebook event page. To learn more about upcoming Social Media Club Detroit meetings and events, become a fan on Facebook.
Filed under: Michigan, community, conferences, detroit, events, social media , brand camp university, conferences, events, Hajj Flemings, personal branding, social media, social media club detroit
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